Your brand is your business.

It is the sum of all the impressions you leave: it is you, your product, customer service, communication, appearance etc. In other words; every startup has a brand.

In this workshop we will focus on your strengths and motivations and how they can be used strategically to grow your brand and your business.

Being clear about your purpose, values and unique selling points is a powerful way to build a meaningful brand that stands out. This will help you shape your communication and potentially create invaluable PR – PR that money can’t buy.

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WHEN: September 26, 09.00-12.00WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room).LANGUAGE: English

That question and many more will be answered on the 27th of September, when former students turned entrepreneur; Christain Kærgaard and Mads Helt are our guests at the Kitchen for a Morning Talk.

The two former athletes and students at Aarhus University ended up with an investment on 1,2 million Dkk from Christian Arnsted. Today their products are in more than 140 stores in Denmark – next up is the global market.

At Capital Connect, you have the chance to:
– Talk to private and public funding facilities for advice
– Test your pitch
– Seek investment advice and opportunities for your startup

You will participate in informal 1:1 sessions of 20-30 minutes duration with investors and receive valuable insights and connections to accelerate your capital journey.

At the event you can meet Accelerace, Antler, AURA Ventures, Basecamp Invest, Danish Business Angels, Founderment, ICP, Innovationsfonden, Keystones, Noon Ventures, Parabolic, People Ventures, PlugAndPlay, PreSeed Ventures, Rockstart, Seed Capital, EIFO Eksport- & Investeringsfonden, Startup Aarhus and The Kitchen AU.

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In this workshop you will learn how to credibly “sell” your startup to investors. You will also learn what investors look for and understand how they think and act, both before and after investment.

You will be introduced to what a Cap Table is and why it is important to know how a cap table develops over several rounds of investment.

An introduction to basic investment terminology
An understanding of how you can move forward in your investment process

A spreadsheet in which you can plot your first cap table

WHEN: October 4, 12.30-15.30
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room).
LANGUAGE: English

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Program

15:00 - Arrival, networking and drinks

15:30 - Short welcome by Startup Aarhus and Founderment

15.35 - Introduction to Peak, Ella Eskelinen and Felicia Nordgard

15.55 - A discussion of current investment trends

16:15 - Q&A, 1on 1's, and networking

17.00 - Thank you and goodbye!

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The event is hosted by: Startup Aarhus, Founderment and Parabolic

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Peak.Capital

Peak is a venture capital firm known for its active involvement in the European startup ecosystem. Peak specializes in early-stage investments, primarily focusing on technology-driven companies within SaaS, marketplaces, & platforms. Investment sizes €250k — €4M initial tickets.

Learn more here: https://peak.capital

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Speakers

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‍Felicia Nordgard https://www.linkedin.com/in/felicianordgard/

Felicia is one of Peak’s Stockholm based Partners, covering the Nordics and investing in all SaaS, marketplace and platform related. She comes from the finance world, turned venture builder and ended up in VC. Growing up she competed for the Swedish national team of rhythmic gymnastics, a sport she is still enthusiastic about, also contributing to her interest in health and social impact.

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Ella Eskelinen https://www.linkedin.com/in/ella-eskelinen/

Ella is originally from Finland, spent the last years finishing her master’s degree in Copenhagen and is now extending Peak's footprint in the Nordics. Before joining Peak, she has gained experience from both sides of the table – first from Happeo (B2B SaaS) in Amsterdam and then from a deep tech focused venture capital firm Maki.vc, in Helsinki. Besides sourcing new start-ups, she is enthusiastic about tennis and her latest hobby; road cycling.

Aarhus Investor Summit is an event bringing together angel investors, accelerators and venture capitalists from all over Denmark and abroad with a shared interest in early stage tech startups.

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As part of the program Incuba will be announcing the winners of the INCUBA awards: Investor of the Year and Startup of the Year.

Do you want to understand the pros and cons of the various funding sources?Join our workshop and get an understanding of what various cash providers require in terms of deliveries and ownership in your startup. We will focus on easy understandable terms; hence anyone can join.

We will cover sources such as: Bootstrapping, FFF (friends, family and fools), Case competitions, Soft funding, Grants for science, backed projects, Accelerators and incubators, Business angel networks, Banks, Crowdfunding, Sales and customer cooperation’s as a financial driver, Venture Capital

WHEN: October 10, 12.30-15.30 WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room). LANGUAGE: English

As a new business owner, there are numerous financial concepts to manage: VAT, equity, venture capital – you name it. Even if you're working with an accountant, understanding your company's finances is a smart idea. This knowledge provides a stronger decision-making foundation, the ability to maximize your earnings, and improved communication with investors, accountants, banks, and other financial partners.

Reserve your spot now. The event is free, but a fee of DKK 300 excluding VAT will be charged for no-shows. Refreshments will not be provided during the event.

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Language: Danish

What talents and competencies does your team already hold, and how can you make the most out of your team – your most important resource? How can your team be further strengthened? How do you build a culture that matches your ambition and values?

You will learn how to proactivly develop a meaningful culture in which people thrive and perform well in an uncertatin environment.

Please notice that you will benefit the most from this workshop, if the full founder-team participates.

WHEN: October 11, 12.30-15.30 WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room). LANGUAGE: English

This opens the door for entrepreneurs and innovators to challenge the existing ways in healthcare. At Health go Green we will bring intersectional stakeholders to the table to explore the ecosystem and discuss the potentials to foster innovative ideas and create new collaborations.

ARE YOU GOING TO TOWNHALL? THEN LET'S GO TOGETHER!

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Before heading to Townhall at Turbinehallen we will meet for a good ol' warm up event in Cafe NIFTY.

So this is your chance to catch up with old friends or meet some of the new entrepreneurs in the house.

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Please sign up here, so we know how many snacks to order: https://events.au.dk/townhallwarm-up/signup

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The concept is simple:

• The Kitchen will sponsor some snacks and and a drink
• Café NIFTY will host a little creative activity
• You will do some 'hygge' and meet new people
• And at 17.00 we will head to Townhall together

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DON'T KNOW TOWNHALL?

At the Aarhus Townhall, you're going to bump into old friends and meet new ones from across the startup community. Here, you just might meet your next hire, investor, or perhaps even cook something new with a future co-founder. It's a down-to-earth space to talk about what it’s really like building great companies from scratch. Oh, and it’s free!

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You need a ticket to go to Townhall - there are limited tickets, so get one before they're sold out!!

https://www.startupaarhus.com/initiatives/townhall

At the Aarhus Townhall, you're going to bump into old friends and meet new ones from across the startup community. Here, you just might meet your next hire, investor, or perhaps even cook something new with a future co-founder. It's a down-to-earth space to talk about what it’s really like building great companies from scratch. Oh, and it’s free!

Most people think of patents as the only way to protect an idea. The truth is that trademark, copyright, design protection and trade secrets can also be used to protect a company’s assets.

An overview of the various ways to protect your idea. Criteria for the various protection strategies. An understanding of how you can protect your idea

WHEN: October 24, 09.00-12.00 WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room). LANGUAGE: English

We negotiate every day – even in situations where we don’t think we negotiate. We negotiate with supplyers and customers as well as with colleagues, family and friends.

Knowing what you want and how to ask for it is a highly valuable skill needed to succeed in negotiations. But as an inexperienced entrepreneur you might find it surprisingly difficult to ask for what you want. Be it in relation to customers, investors or other people who engage with your startup.

WHEN: October 25, 12.30-15.30 WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room). LANGUAGE: English

A day filled with inspiration, knowledge, and networking for current and future entrepreneurs. The aim is to celebrate entrepreneurship and, furthermore, to spotlight the numerous entrepreneurs in the area and enhance Gellerup's image while branding the area as a powerhouse for startups.

YOU WILL GET

Insights in circular business models

Knowledge about legislation and future restrictions

1:1 hands-on sparring

INFORMATION

WHEN: November 8, 09.00-12.00
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room).
LANGUAGE: English

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Will you make money? When will you run out of cash? When will you need additional money?

‍ REQUIREMENT

Basic knowledge in Excel is an advantage, as we will work with Excel in the workshop.

YOU WILL GET

A Financial forecast Excel spreadsheet where you can forecast your startups financial situation
A Cash flow Excel spreadsheet so you know when/if you run out of money.

INFORMATION

WHEN: November 8, 12.30-15.30
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room).
LANGUAGE: English

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You will learn all the basics on how to start a lean business, have an insight into different kinds of business plans, taxes, and many more important aspects of a startup. Last, but definitely not least, you will have an outstanding opportunity to meet and network with other entrepreneurs from Aarhus and hear about other startup environments in Aarhus.

The best negotiations are not about give and take, but rather about creating a better deal for both parties. The workshop tunes in on how both you and your counterpart(s) can create win-win situations, and you will learn how you can take the lead in such negotiations processes.

Become a better negotiator, Learn about the Harvard Method, Hands-on exercises

WHEN: November 21, 12.30-15.30 WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C. Room: 1741 – 113 (Conference Room). LANGUAGE: English

At Capital Connect, you have the chance to:
– Talk to private and public funding facilities for advice
– Test your pitch
– Seek investment advice and opportunities for your startup

You will participate in informal 1:1 sessions of 20-30 minutes duration with investors and receive valuable insights and connections to accelerate your capital journey.

At the event you can meet Accelerace, Antler, AURA Ventures, Basecamp Invest, BioInnovation Institute, Danish Business Angels, Founderment, ICP, Innovationsfonden, Keystones, Noon Ventures, Parabolic, People Ventures, PlugAndPlay, PreSeed Ventures, Rockstart, Seed Capital, EIFO Eksport- & Investeringsfonden, Startup Aarhus and The Kitchen AU.