B2B Sales Strategy
ABOUT THE WORKSHOP
Famous entrepreneur Mark Cuban got known for his phrase ‘sales cure all’. This is true in many ways, not least because sales boost your confidence and validate your business. But how do you go about strategy, tactics, and activities with the end goal of closing deals?
In this workshop, we cover the full sales cycle. From prospecting the ideal customer profile to contacting, building the relation, and utilizing the opportunity. We cover aspects of true value creation, customer-driven success, pitfalls, and not least closure of the sale.
The workshop centers on strategy as the overarching guiding principle. Within this strategy, we delve into the essential techniques to navigate common challenges within the sales cycle and day-to-day operations.
We believe that sales skills are essential and game-changing to any startup at any stage in any type of business, and you will get to know that any type of personality can practice sales.
In the workshop we will be using both theory and real-world examples to support the learning outcome of the workshop, and there will be plenty of opportunity to discuss.
YOU WILL GET
- A framework: from contact to closure
- Simple implementable tools to use in your startup
- A tool to keep structure of prospect dialogues
PRACTICAL INFO
DATE: October 1, 2025
TIME: 12.30-15.30
LOCATION: Conference Room
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Investor readiness
ABOUT THE WORKSHOP
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.
Securing private funding for the first time often raises important questions:
- What type of investor should we contact, how and when?
- How much equity should we offer and at what valuation?
- What ticks the boxes for private investors?
At this workshop we equip you with the knowledge and tools you need to raise private capital successfully.
YOU WILL GET
- An intro to investor types, funding rounds and types of investments.
- A Cap-table Excel spreadsheet to plan future ownership distribution.
- Expert tips to make you irresistibly appealing to investors
P.S. If you’re exploring alternative funding avenues like public soft funding, be sure to check out our “Finding the right funding for your startup” workshop!
PRACTICAL INFO
DATE: September 18, 2025
TIME: 12.30-15.30
LOCATION: Conference Room
Investor readiness
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.
Startup Weekend Aarhus 2025
Over a fun-filled 54 hours, participants pitch ideas, team up, and bring ideas to life. You’ll make new connections, meet mentors, and maybe even meet your future co-founder. Think of it as a turbocharged crash course, where you’re mentored by the best in the biz, all while turning your ideas into reality.It’s all about creativity, teamwork, and making things happen!
Startup Weekend Aarhus 2025
Techstars Startup Weekend Aarhus is a hackathon for people excited about tech, startups, and innovation!
Capital Connect
Please note – Sign up required to participate!
ABOUT CAPITAL CONNECT
Capital Connect is created by the investor ecosystem in Aarhus as an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors. The attending investors vary from event to event, as each quarterly edition brings together a new mix of committed investors – all ready to support and advise you
At Capital Connect, you have the chance to:
- Talk to private and public funding facilities for advice
- Test your pitch
- Seek investment advice and opportunities for your startup
You will participate in informal 1:1 sessions of 20-30 minutes duration with investors and receive valuable insights and connections to accelerate your capital journey.
WHO YOU CAN MEET
At the event, you can potentially meet Accelerace, Antler, AURA Ventures, Basecamp Invest, BioInnovation Institute, Christian Nielsens Fond, Danish Business Angels, EIFO Eksport- & Investeringsfonden, Founderment, Greenwise Invest, Heartcore, ICP, Innovationsfonden, Keystones, Nordic Makers, People Ventures, PreSeed Ventures, Rockstart, The Footprint Firm, Noon Ventures, Startup Aarhus and The Kitchen AU.
WHEN: Thursday, 25 September at 10.00-12.00.
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C
Capital Connect
This is an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors.
Do you want to boost your B2B export?
Do You Want to Boost Your B2B Export?
Success with Online B2B Export – A Workshop for Companies Aiming Beyond Denmark
This online workshop is tailored for those working in B2B who want to expand their business across borders.
In the workshop, you will gain:
✅ Concrete tools to develop an effective export strategy
✅ Insights into how to reach decision-makers abroad through digital channels
✅ Knowledge about export, legislation, and logistics – without getting lost in bureaucracy
✅ Guidance on digital visibility and B2B marketing
The workshop is designed for B2B companies that want to work strategically with export – and you'll leave with a concrete plan tailored to your specific business.
The workshop is facilitated by Web2Media’s experts:
Louise – Specialist in Tracking, Data Insights & Analysis
With over 20 years of experience, Louise helps companies use data and analytics for strategic and tactical development. She transforms complex data into actionable insights that create real business value. Louise has also conducted training and workshops for both B2B and B2C companies in collaboration with, among others, Dansk Markedsføring.
Anders – Team Lead & Head of Paid Media and International Growth
With 10+ years of experience in Paid Ads and international trade, Anders helps businesses scale globally. He is a specialist in export strategies and confidently navigates complex logistical and regulatory challenges across markets. Anders works strategically with digital campaigns and international growth, advising both B2B and B2C companies on expanding beyond borders.
Cille – Senior Paid Ads Manager and International Growth Specialist
With 9+ years of experience in Paid Ads and international trade, Cille helps companies drive measurable growth through data-driven advertising strategies. She has strong expertise in export strategies and international scaling, advising both B2B and B2C companies on succeeding in new markets.
Location: Erhvervshus Midtjylland (7. floor, Incuba Next), Åbogade 15, 8200 Aarhus
latest answer: 23-09-2025 11.25
Do you want to boost your B2B export?
Boost your B2B export: Get tools, insights & a tailored plan at this hands-on digital workshop with Web2Media experts