Kan man lancere et produkt for bare 10.000 kr.? Det spørgsmål besluttede Nick Traulsen fra The Marketing Guy sig for at finde svar på.

I 2024 satte han sig for at skrive en bog, få den trykt og sælge den via en webshop. Med et budget på 10.000 kr. – inkl. udstyr og annoncer – skulle salget sparkes i gang på 30 dage. Uden hjælp fra sit team.

I dette oplæg fortæller Nick om hele processen: hvilke annoncer han kørte, hvilke platforme og værktøjer han brugte – og hvordan han prioriterede hver eneste krone. Du får konkrete eksempler og inspiration til, hvordan du selv kan markedsføre et produkt med et stramt budget – og hvilke taktikker der rent faktisk virker.

Til sidst afslører han naturligvis, om eksperimentet lykkedes – eller om han endte med 2.000 usolgte bøger og en tom konto.

Program:

14:30: Velkomst

14:45: Oplæg fra Nick Traulsen

15:30: Netværk

15:45: Tak for i dag

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Heads up: Talk will be in Danish

Land a strategy that actually makes sense — and moves you forward.

Whether you're just starting out, scaling up, or feeling stuck in complexity, this 2-day strategy workshop is designed to help you get unstuck and aligned.

Join a diverse group of founders, teams, and change-makers in a hands-on journey to:

✅ A clarified direction for your startup or project
✅ Tools for co-creating strategy with your team
✅ A structured, human-centered method to prioritize & decide
✅ Deeper alignment between vision and action
✅ Peer learning from other founders in the community
✅ A copy of Thryving Strategy: A Human-Centered Guide to Strategic Clarity, Co-Creation & Adaptive Leadership

You can join solo or with your co-founders. The process works even if your strategy is “a mess” right now. Expect learning, co-creation, and fresh energy to move forward.

Come alone or with your team. You’ll leave with a strategy you can actually use.

Spots are limited — sign up now to secure your place:
 https://www.thryve-aarhus.com/thryving-strategy-open

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ABOUT THE EVENT
Founders’ Entry is your way of becoming a member of The Kitchen and accessing our services.
You will get access to office facilities, advisory services, funding, advanced workshops, and more. Everything is aimed at helping your startup succeed.

PROGRAM
– Welcome and intro. to The Kitchen
– Presentation of and by participating startups
– Meet a startup from The Kitchen, incl. tour of the house

 WHAT YOU NEED TO JOIN THE KITCHEN
To become a part of The Kitchen you need an idea – but what qualifies as an idea?
At The Kitchen, no ideas are too small, too big, or undercooked. If you’ve spotted a problem you want to solve, have research with commercial potential or a product/service you want to develop, then that is already a start!

When should you join?
As soon as you have an idea, sign up for Founder’s Entry! Don’t wait until everything is fully baked. No matter where you are on the journey, we are here to support you.

Why join early?
Because our community and experts can guide you through shaping and validating your idea – no matter how loose it may be right now. Our workshops and advisory service can help you build and grow your business.

As a member of The Kitchen, we expect you to take active part in our community, be the initiator of your project and take responsibility for your own process.
You or one from your founding team must be a researcher, student, or an employee at Aarhus University.

 STILL IN DOUBT?
If you want to be a part of The Kitchen, but you need more information before attending Founders’ Entry, do not hesitate to contact us on thekitchen@au.dk

 PRACTICALITIES
Date: 1 September 2025
Time: 2:00-3:30 PM
Place: The Kitchen, Universitetsbyen 14, 8000 Aarhus C

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Join Gin & Tech at INCUBA for an engaging evening where early-stage startups present their ideas to a panel of mentors, investors, corporates, and specialists. The event kicks off with a focused pitching session, followed by G&Ts and informal networking.