ABOUT THE WORKSHOP

Communication happens on the recipient’s terms—so how do you make sure to communicate clearly?

This workshop is for entrepreneurs ready to shape the way their idea is understood, remembered, and shared. Together, we will explore the power of branding and storytelling in early-stage startups. You’ll learn how to communicate not just what you do—but why it matters.

We will work with tools to help you define the deeper purpose behind your business and begin building a story that resonates.

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WHAT WILL YOU GAIN

• A better understanding of how branding influences perception
• Practical tools to shape your story and message
• New ways to communicate your idea with clarity and emotional pull

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PRACTICAL INFO

DATE: October 21, 2025
TIME: 12.30-14.30
LOCATION: Conference Room/The Kitchen

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Hvordan kan startups og ny teknologi være med til at udvikle Aarhus? Hvad skal politikerne prioritere i næste valgperiode?

​Danske Tech Startups og Startup Aarhus inviterer til en valgdebat, hvor vi stiller skarpt på, hvordan iværksættere kan bidrage til byens velfærd, klima, mobilitet og erhvervsudvikling. Kommunalpolitik handler i høj grad om rammerne for hverdagen, men også om at skabe de bedste forudsætninger for innovation, vækst, nye arbejdspladser - og for at starte og vokse virksomhed i Aarhus.

​Startups er kendetegnet ved at være hurtige til at udvikle nye løsninger - ofte på netop de områder, hvor kommunerne står over for store udfordringer. Alligevel oplever mange iværksættere, at det er svært at komme i spil i kommunale sammenhænge. Udbud, samarbejdsmodeller og risikovillighed er blot nogle af de barrierer, der skal overvindes, hvis byens innovationskraft skal udnyttes fuldt ud.

​Til debatten samler vi startups og kommunalvalgskandidater for at  diskutere:

• ​Hvordan kan kommunen bedst sikre, at startups bliver aktive medspillere i at løse byens udfordringer?
• ​Hvilken rolle kan AI og digitale løsninger spille i fremtidens velfærd?
• ​Hvad bør politikerne prioritere, hvis Aarhus skal være blandt Europas bedste byer at starte og skalere virksomhed i?

​Deltagende byrådskandidater:

• ​Steffen Skovfoged, Venstre
• ​Metin Lindved Aydin, Radikale Venstre
• ​Shawn Patrick Owens, Det Konservative Folkeparti
• ​Sarah Jarsbo, Enhedslisten

​Debattens ordstyrer er Mette Hoberg Tønnesen fra Startup Aarhus.

​Kom og vær med til en inspirerende eftermiddag, hvor vi sætter startup-perspektivet ind i kommunalpolitikken og ser på, hvordan lokale beslutninger kan skabe global impact.

ABOUT THE EVENT
This morning we’re joined by Faundit, a start-up that helps hotels reunite guests with their lost belongings. They’ll share their journey of turning a simple idea into a growing business, and what it’s like to build a company from scratch while being a fulltime university student.

For the very first time, INCUBA is bringing an exclusive tech female founder pitch event to Aarhus – hosted together with their strong partners.

Join them for an inspiring afternoon where top tech female founders pitch their companies live, followed by networking, drinks, and snacks.

Please note: The programme will be in Danish, but some pitching founders may present in English.

Agenda

15:00 – 15:20 Welcome – Incuba & introductions by: Nordea · DanBAN · Tech Nordic Advocates · EIFO

15:20 – 16:20 Pitches from 6 outstanding female founders → Each founder: 4 min. pitch + short Q&A (approx. 2 questions)

16:20 – 17:00 Roundtables, open discussions, networking with drinks & snacks 🍸🥂

This is your chance to be part of the very first pitch event of its kind in Aarhus – showcasing the strength and potential of female-led tech companies.

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