
Investor readiness
ABOUT THE WORKSHOP
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.
Securing private funding for the first time often raises important questions:
- What type of investor should we contact, how and when?
- How much equity should we offer and at what valuation?
- What ticks the boxes for private investors?
At this workshop we equip you with the knowledge and tools you need to raise private capital successfully.
YOU WILL GET
- An intro to investor types, funding rounds and types of investments.
- A Cap-table Excel spreadsheet to plan future ownership distribution.
- Expert tips to make you irresistibly appealing to investors
P.S. If you’re exploring alternative funding avenues like public soft funding, be sure to check out our “Finding the right funding for your startup” workshop!
PRACTICAL INFO
DATE: September 18, 2025
TIME: 12.30-15.30
LOCATION: Conference Room

Investor readiness
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.

Investor Meetup
We are pleased to invite you to the 2nd edition of INCUBA’s Investor Meetup. This is NOT another pitch event. It is exclusively for investors. Informal, yet with substance – and with a strong focus on networking.
Aarhus has the potential to become an even stronger investor city – but it requires us to meet, talk, and learn from each other. That’s why we are now inviting you to the second Investor Meetup.
Program
TBA
Practical information
Date: Thursday, September 18th, 1:00–3:30 PM
Location: INCUBA Next, Åbogade 15, 18th floor
Catering: Light refreshments, soft drinks, and coffee
The event is by invitation only for investors.

Investor Meetup
Aarhus has the potential to become an even stronger city for investors – but it requires us to meet, talk, and learn from each other.

Startup Weekend Aarhus 2025
Over a fun-filled 54 hours, participants pitch ideas, team up, and bring ideas to life. You’ll make new connections, meet mentors, and maybe even meet your future co-founder. Think of it as a turbocharged crash course, where you’re mentored by the best in the biz, all while turning your ideas into reality.It’s all about creativity, teamwork, and making things happen!

Startup Weekend Aarhus 2025
Techstars Startup Weekend Aarhus is a hackathon for people excited about tech, startups, and innovation!

Capital Connect
Please note – Sign up required to participate!
ABOUT CAPITAL CONNECT
Capital Connect is created by the investor ecosystem in Aarhus as an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors. The attending investors vary from event to event, as each quarterly edition brings together a new mix of committed investors – all ready to support and advise you
At Capital Connect, you have the chance to:
- Talk to private and public funding facilities for advice
- Test your pitch
- Seek investment advice and opportunities for your startup
You will participate in informal 1:1 sessions of 20-30 minutes duration with investors and receive valuable insights and connections to accelerate your capital journey.
WHO YOU CAN MEET
At the event, you can potentially meet Accelerace, Antler, AURA Ventures, Basecamp Invest, BioInnovation Institute, Christian Nielsens Fond, Danish Business Angels, EIFO Eksport- & Investeringsfonden, Founderment, Greenwise Invest, Heartcore, ICP, Innovationsfonden, Keystones, Nordic Makers, People Ventures, PreSeed Ventures, Rockstart, The Footprint Firm, Noon Ventures, Startup Aarhus and The Kitchen AU.
WHEN: Thursday, 25 September at 10.00-12.00.
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C

Capital Connect
This is an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors.

B2B Sales Strategy
ABOUT THE WORKSHOP
Famous entrepreneur Mark Cuban got known for his phrase ‘sales cure all’. This is true in many ways, not least because sales boost your confidence and validate your business. But how do you go about strategy, tactics, and activities with the end goal of closing deals?
In this workshop, we cover the full sales cycle. From prospecting the ideal customer profile to contacting, building the relation, and utilizing the opportunity. We cover aspects of true value creation, customer-driven success, pitfalls, and not least closure of the sale.
The workshop centers on strategy as the overarching guiding principle. Within this strategy, we delve into the essential techniques to navigate common challenges within the sales cycle and day-to-day operations.
We believe that sales skills are essential and game-changing to any startup at any stage in any type of business, and you will get to know that any type of personality can practice sales.
In the workshop we will be using both theory and real-world examples to support the learning outcome of the workshop, and there will be plenty of opportunity to discuss.
YOU WILL GET
- A framework: from contact to closure
- Simple implementable tools to use in your startup
- A tool to keep structure of prospect dialogues
PRACTICAL INFO
DATE: October 1, 2025
TIME: 12.30-15.30
LOCATION: Conference Room

B2B Sales Strategy
In this workshop, we cover the full sales cycle.

Do you want to boost your B2B export?
Do You Want to Boost Your B2B Export?
Success with Online B2B Export – A Workshop for Companies Aiming Beyond Denmark
This online workshop is tailored for those working in B2B who want to expand their business across borders.
In the workshop, you will gain:
✅ Concrete tools to develop an effective export strategy
✅ Insights into how to reach decision-makers abroad through digital channels
✅ Knowledge about export, legislation, and logistics – without getting lost in bureaucracy
✅ Guidance on digital visibility and B2B marketing
The workshop is designed for B2B companies that want to work strategically with export – and you'll leave with a concrete plan tailored to your specific business.
The workshop is facilitated by Web2Media’s experts:
Louise – Specialist in Tracking, Data Insights & Analysis
With over 20 years of experience, Louise helps companies use data and analytics for strategic and tactical development. She transforms complex data into actionable insights that create real business value. Louise has also conducted training and workshops for both B2B and B2C companies in collaboration with, among others, Dansk Markedsføring.
Anders – Team Lead & Head of Paid Media and International Growth
With 10+ years of experience in Paid Ads and international trade, Anders helps businesses scale globally. He is a specialist in export strategies and confidently navigates complex logistical and regulatory challenges across markets. Anders works strategically with digital campaigns and international growth, advising both B2B and B2C companies on expanding beyond borders.
Cille – Senior Paid Ads Manager and International Growth Specialist
With 9+ years of experience in Paid Ads and international trade, Cille helps companies drive measurable growth through data-driven advertising strategies. She has strong expertise in export strategies and international scaling, advising both B2B and B2C companies on succeeding in new markets.
Location: Erhvervshus Midtjylland (7. floor, Incuba Next), Åbogade 15, 8200 Aarhus
latest answer: 23-09-2025 11.25

Do you want to boost your B2B export?
Boost your B2B export: Get tools, insights & a tailored plan at this hands-on digital workshop with Web2Media experts

Pre Townhall Founder/Investor Mixer
An exclusive pre-event for fundraising founders and investors. Reach out to lasse@thelink.dk if you're interested!

Pre Townhall Founder/Investor Mixer
An exclusive pre-event for fundraising founders and investors. Reach out to lasse@thelink.dk if you're interested!

Pre-event - First-Timers at Townhall
Join us for our Exclusive First-Timers Townhall Pre-Event!!!
Are you new to our Townhall events? Don't worry! We've got you covered.
We're hosting this meetup to make sure that everyone gets a warm and smooth debut at this Townhall.
Time: 4:00 PM - 5:00 PM
Location: TBA (but probably very close to the Townhall venue)
What to expect:An easy start to the evening! We’ll spend an hour getting to know each other over casual conversations. Meet some great people, swap stories about what you’re building (or dreaming of building), and head into Townhall already knowing a few friendly faces. Ohh and it's totally free!
Agenda:
TBA
Disclaimer:
Please note, this pre-event is exclusively for those who have never attended a Townhall before. We kindly ask returning attendees to join us for the main event.
Remember to also sign up for the main Townhall event → you can grab your ticket here:
https://www.eventbrite.com/e/1251085132309?aff=oddtdtcreator
Can't wait to see you there!

Pre-event - First-Timers at Townhall
Join us for our Exclusive First-Timers Townhall Pre-Event! Are you new to our Townhall events? Don't worry! We've got you covered.

Aarhus Townhall
Here, you might just meet your next brilliant hire, a keen investor, or even whip up a groundbreaking idea with a future co-founder.
It's a space to talk about what it’s really like building great companies from scratch, getting inspired, and perhaps taking home something we can apply to our own companies
Our program is designed to be short and sweet, leaving plenty of room for the magic of networking and reconnecting. Imagine sipping on delightful drinks and enjoying a yummy hand-held dinner, while immersing yourself in an evening where connections turn into opportunities. What's not to like!

Aarhus Townhall
At Aarhus Townhall, you'll dive into a vibrant sea of old friends and fresh faces from the buzzing startup scene in Aarhus.

AARHUS INVESTOR SUMMIT
This year's event will take place in beautiful surroundings at Aarhus City Hall, including inspiring keynotes, fundraising startups pitching, an exclusive networking dinner and networking.
As part of the program we will be announcing the winners of the INCUBA Award: Investor of the Year and Startup of the Year.
If you invest in startups - whether it be as a VC, corporate VC, family office, or angel investor - then join us for the biggest investor meet-up in the Central Denmark Region!

AARHUS INVESTOR SUMMIT
Aarhus Investor Summit is an event bringing together angel investors, VCs and family offices from all over Denmark and abroad

Build your brand story
ABOUT THE WORKSHOP
Communication happens on the recipient’s terms—so how do you make sure to communicate clearly?
This workshop is for entrepreneurs ready to shape the way their idea is understood, remembered, and shared. Together, we will explore the power of branding and storytelling in early-stage startups. You’ll learn how to communicate not just what you do—but why it matters.
We will work with tools to help you define the deeper purpose behind your business and begin building a story that resonates.
WHAT WILL YOU GAIN
- A better understanding of how branding influences perception
- Practical tools to shape your story and message
- New ways to communicate your idea with clarity and emotional pull
PRACTICAL INFO
DATE: October 21, 2025
TIME: 12.30-14.30
LOCATION: Conference Room/The Kitchen

Build your brand story
This workshop is for entrepreneurs ready to shape the way their idea is understood, remembered, and shared.

Costumer Relationship Management
ABOUT THE WORKSHOP
A Customer Relationship Management tool (CRM tool) is your startup’s commercial control board. It becomes key when designing and managing your customer journeys and they help you close as many customers as you can and lets you automate parts of your sales efforts.
When using CRM tools, you take a structured and strategic approach to managing and analyzing customer interactions, making the most of all your customer interactions. At the same time, it becomes a treasure trove of data to support your business case to investors, funding applications and financial forecasting in your startup.
CRM-systems come in many different shapes and sizes. In this workshop we will cover CRM-systems from a basic spreadsheet to dedicated CRM-software and build-it-yourself with NoCode/LowCode tools.
We will cover the pros and cons of different methods and help you assess which CRM-system is the best fit for your startup and help you get started.
YOU WILL GET
- An understanding of why startups use CRM – even early stage
- Introductions to 3 types of implementable CRM tools
- Hacks and tips to how to get started for free
PRACTICAL INFO
DATE: November 5, 2025
TIME: 9.00-12.00
LOCATION: Conference Room, The Kitchen
SIGN UP: sign up link available from mid-September
Workshops that take place after November 1 will not open for sign-ups until mid-September. This is due to the implementation of a new event management system at Aarhus University. We apologize for the inconvenience.

Costumer Relationship Management
We will cover the pros and cons of different methods and help you assess which CRM-system is the best fit for your startup.

Investor readiness
ABOUT THE WORKSHOP
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.
Securing private funding for the first time often raises important questions:
- What type of investor should we contact, how and when?
- How much equity should we offer and at what valuation?
- What ticks the boxes for private investors?
At this workshop we equip you with the knowledge and tools you need to raise private capital successfully.
YOU WILL GET
- An intro to investor types, funding rounds and types of investments.
- A Cap-table Excel spreadsheet to plan future ownership distribution.
- Expert tips to make you irresistibly appealing to investors
P.S. If you’re exploring alternative funding avenues like public soft funding, be sure to check out our “Finding the right funding for your startup” workshop!
PRACTICAL INFO
DATE: November 6, 2025
TIME: 9.00-12.00
LOCATION: Conference Room
SIGN UP: sign up link available from mid-September
Workshops that take place after November 1 will not open for sign-ups until mid-September. This is due to the implementation of a new event management system at Aarhus University. We apologize for the inconvenience.

Investor readiness
Are you seeking private investors? Prepare yourself to navigate the funding process with confidence.

Financial forecasting and cash flow
Mastering your startup’s financial future
Financially sound operations are key to any startup that wants to be in the market for the long run. However, accurately predicting a startup’s future financial standing presents a challenging task.
Ever wondered:
- Will your startup ever achieve profitability?
- When do you potentially run out of cash?
- Do you need investment or alternative sources of cash? And if so, how much and when?
In this workshop, you’ll acquire the essential skills to craft your own cash flow statement and forecast your financial trajectory.
Who should attend?
This workshop is tailored for startups that anticipate incurring development costs before reaching profitability. No prior financial expertise is necessary – all you need are basic Excel skills and a positive attitude.
Y
OU WILL GET
- A Financial Forecast Excel spreadsheet to start plotting your numbers and foresee your startup’s financial future.
- A Cash Flow Excel spreadsheet that keeps you informed about potential cash shortages.
P.S. If you’re exploring sources of funding, be sure to check out our “Finding the right funding for your startup” workshop
PRACTICAL INFO
DATE: November 12, 2025
TIME: 12.30-15.30
LOCATION: Conference Room, The Kitchen
SIGN UP: sign up link available from mid-September
Workshops that take place after November 1 will not open for sign-ups until mid-September. This is due to the implementation of a new event management system at Aarhus University. We apologize for the inconvenience.

Financial forecasting and cash flow
Financially sound operations are key to any startup that wants to be in the market for the long run.

Entrepreneurship and female network Aarhus
How can we bring more women and more perspectives into Danish entrepreneurship?
We bring together founders and stakeholders to share experiences and build connections across industries.
The topics cover a wide range – from pitching techniques to funding and scaling – and across all sectors.
Join the network where we celebrate entrepreneurship and diversity.
Deadlines
Registration deadline: November 13, 2025
Cancellation deadline: November 13, 2025

Entrepreneurship and female network Aarhus
We bring together founders and stakeholders to share experiences and build connections across industries.

Capital Connect
Please note – Sign up required to participate!
ABOUT CAPITAL CONNECT
Capital Connect is created by the investor ecosystem in Aarhus as an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors. The attending investors vary from event to event, as each quarterly edition brings together a new mix of committed investors – all ready to support and advise you
At Capital Connect, you have the chance to:
- Talk to private and public funding facilities for advice
- Test your pitch
- Seek investment advice and opportunities for your startup
You will participate in informal 1:1 sessions of 20-30 minutes duration with investors and receive valuable insights and connections to accelerate your capital journey.
WHO YOU CAN MEET
At the event, you can potentially meet Accelerace, Antler, AURA Ventures, Basecamp Invest, BioInnovation Institute, Christian Nielsens Fond, Danish Business Angels, EIFO Eksport- & Investeringsfonden, Founderment, Greenwise Invest, Heartcore, ICP, Innovationsfonden, Keystones, Nordic Makers, People Ventures, PreSeed Ventures, Rockstart, The Footprint Firm, Noon Ventures, Startup Aarhus and The Kitchen AU.
WHEN: Wednesday, 26 November at 10.00-12.00.
WHERE: The Kitchen, Universitetsbyen 14, 8000 Aarhus C

Capital Connect
This is an informal “Open-Office-Hours” opportunity for you as a promising entrepreneur/startup to meet investors.

GIN & TECH
Join Gin & Tech at INCUBA for an engaging evening where early-stage startups present their ideas to a panel of mentors, investors, corporates, and specialists. The event kicks off with a focused pitching session, followed by G&Ts and informal networking.

GIN & TECH
Pitch your startup and connect with mentors, investors, and industry experts.